![]() And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars.Įmployee content receives about eight times more engagement than brand channel content. And content is the key to reaching them.įrom deep thought leadership to relevant memes commenting on industry insights, content is powerful. With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. Here are a few ways advocacy on LinkedIn can lead to real business results. LinkedIn is easily the most important platform to prioritize your advocacy strategy. With employees leaning on LinkedIn as their home to share content about their work and their own thought leadership, it’s the perfect place to kick off your program. ![]() And there’s plenty in it for your workforce, too. It’s key to reaching untapped audiences, while getting your employees more engaged. There’s a reason 68% of marketers say their company has an advocacy strategy. Why is LinkedIn employee advocacy right for your social strategy? Tip 7: Set an internal promotion schedule.Tip 5: Show employees what’s in it for them.Why is LinkedIn employee advocacy right for your social strategy?.In this article, let’s dive into why it’s time to start your strategy, and 10 tips to help you get started. And LinkedIn employee advocacy is how you reach them.Įmployee advocacy-the promotion of a company that an individual works at-can supercharge brand awareness, sales leads and talent acquisition on any channel. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. Mental health problems such as stress, depression and anxiety, and physical conditions like neck and back pain, are the biggest reasons for long-term sickness.Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? I’m willing to bet it’s LinkedIn. Sickness has accounted for much of the rise, with an extra 438,000 being added to the long-term sick list in the first three months of this year. ![]() The total number of economically-inactive Britons, meaning those who are neither in a job nor looking for one, soared after the pandemic and currently stands at 8.65 million. Getting more people back into work, including over-50s who retired early, is key to growing the economy and plugging gaps in the workforce. For every £1 spent businesses got full relief on the equipment plus an extra up to 25p deducted from their overall corporation tax bill. When he was chancellor, Rishi Sunak introduced a 130 per cent super deduction on purchases of plant machinery for manufacturers. Mr Hunt plans to extend relief on benefits-in-kind to the same areas so employees don’t get taxed for receiving care, as is currently the case. Treatments such as physiotherapy and help with stress and anxiety, would also be eligible, as would reimbursing flu vaccinations. In particular, the Government wants to encourage firms to pay for regular health screenings and medical checkups to keep their employees healthy. The planned super deduction would see companies rewarded with more than 100 per cent tax relief when they spent on certain types of staff healthcare. “Maintaining workforce participation is crucial to ensure that we have enough workers to support the future needs of the UK, and maximise productivity growth.” While unemployment is low by historical standards, there has been a significant increase in the economically inactive following the Covid-19 pandemic. Mr Hunt said: “Increasing employment raises living standards and helps businesses grow. Reducing the number of people off work long-term sick, which has hit a record high of 2.55 million, would also bring down the benefits bill. Ministers hope incentivising businesses, especially smaller ones, to provide healthcare for their staff will cut the burden on the health service. It is part of a wider strategy drawn up by the Government to crack down on high levels of economic inactivity and get more Britons back to work. The scheme would mean that the more money a company spent on the welfare of its employees, the less tax it would have to pay on its overall profits.ĭoctors and nurses retiring from the NHS will be encouraged to take jobs in the private sector so that there are enough medics to deliver the plan. ![]() Businesses will get money off their tax bill in return for providing healthcare to their employees under plans being drawn up by ministers.Ĭhancellor of the Exchequer Jeremy Hunt is looking at introducing a “super-deduction” discount for firms that fund flu jabs and regular checkups for staff.
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